Considered the key color that represents purity, health, and freshness, green has been traditionally associated with brands that encourage growth, vitality, and productivity (think Starbucks and EverNote !). Green is the primary color that hints at our primitive relationship with the first creation of the world – nature. This will be your point of reference from which to navigate the depths of color psychology. However, such a powerful tool is wasted if you don’t know how to use it effectively.Īs such, knowing the personality and psychological effects of different colors – including various shades and tints popular with producers and consumers alike – is vital!Ĭonsider the following list a table of contents of sorts. As we’ve established, color is far from just a visual experience it can affect your mood, your wants, your reactions, so on and so forth. With the basics of the color theory under your belt, you can approach the psychology of individual colors with a bit more nuance. It can excite or soothe your mood, raise or lower your blood pressure, and even whet your appetite! Whether it’s innate or learned, it’s undeniable that color has a vital impact on how we go about our lives. Unconscious or otherwise, color can evoke emotions, inspire reactions, and change modes of thinking. When it comes to communication, color is unbeatable. Those in advertising use it to sell products those in schools and offices use it to increase productivity. Through color, we feel we communicate we heal. But the point still stands: color is vital to the human experience. Wardrobe, of course, is far from the only place in our lives where color comes into play. Weddings, on the other hand, are known for white – but only for the bride! While the bride wears white to symbolize purity and uphold tradition, wearing white as a guest is often seen as an attempt at pulling attention away from the ceremony, which can be considered gravely insulting depending on one’s company. Black, in this context, signifies solemnity it’s how we show that we’re grieving and respecting that of those around us. A good rule of thumb for many Westerners is this: wear black to a funeral.
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